Empowering Creative Businesses Across Africa to Thrive

Creative Economy Finance | IP Valuation & Monetisation |Turning Creative Rights into Investable Assets| Helping Creatives Value Their IP & Investors Understand What They’re Backing| Capacity Building for Creative Enteprenours
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I work at the intersection of finance, investment, and the creative economy, helping creative businesses, investors, and institutions turn ideas, culture, and intellectual property into sustainable and investable ventures.

Currently, I serve as Finance Director at HEVA Fund, where I support the deployment and management of catalytic capital into creative enterprises, while contributing to investment decision-making, post-investment support, and ecosystem-building initiatives. My work has involved engaging with early-stage and growth-stage creative businesses, funders, policymakers, and development partners across the continent.

Beyond capital, I am deeply interested in how creative businesses actually work in practice — how they generate revenue, manage risk, structure deals, protect IP, and grow sustainably. This interest has led me to advisory roles, investment committees, and speaking engagements focused on creative economy finance, impact investing, and inclusive entrepreneurship.

Let’s connect: Karimi@karimingeera.com

 

Area of Expertise!

I specialise in applying financial principles to creative businesses across fashion, film, music, performing arts, and digital content. This includes understanding irregular revenue models, project-based income, and cost structures unique to the creative economy, and translating them into sustainable financial strategies.

I work on helping creatives and institutions understand intellectual property as a financial asset. This includes IP ownership structures, licensing, royalties, and long-term monetisation strategies that go beyond one-off transactions.

I support creative enterprises and funds to prepare for investment by strengthening financial systems, governance, and business models. My work focuses on aligning creative realities with investor expectations, including appropriate use of equity, debt, and blended finance.

I support creative businesses to build strong financial management and governance systems, including budgeting, cash flow management, reporting, and accountability. These foundations are critical for long-term sustainability and investor confidence.

Mars Maasai

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