What used to take months now happens in minutes.
What used to require teams now needs just one person and the right tools.
Here are 5 emerging trends changing how we create, collaborate, connect and make money:
1. AI as creative partner
AI is becoming creators’ best collaborator.
Film writers use AI to write scripts, designers generate endless variations, musicians compose music, and marketers test creative strategies in seconds. AI supercharges human creativity, making it faster and more scalable.
2. Immersive experiences (VR, AR, XR)
Creative work is moving beyond LED screens.
You can now get immersed in a virtual fashion shows and gamified concerts at the comfort of your home. And with the metaverse taking shape, creators now have whole new worlds to build and monetize.
3. Sustainability and eco-conscious creativity
Sustainability is important today more than ever.
Creativity is becoming a vehicle for impact through digital-first design that reduces waste and products and campaigns built around environmental values. Audiences want to engage with brands and creators who care.
4. Data making content personal
Today, audiences expect content that feels made just for them.
Data and analytics help creators deliver exactly that. This could be in the form of targeted stories, music, ads and experiences customized to individual preferences and behaviours.
It’s about the right audience, not a big audience.
5. New ways to own and earn
Digital ownership is becoming widely accepted.
NFTs and blockchain technology let artists sell and authenticate digital work directly. Meanwhile, remote tools allow creative teams to collaborate globally, no matter where they are.
These trends are changing how we define creativity.
Technology is now part of the creative act.
In Kenya, a new artificial intelligence training program aimed at young artists and content creators was launched through a partnership between POSH IT LIMITED, a Kenyan digital innovation company, and ArtsEnvoy.ai, an AI-powered creative education platform. POSH IT LIMITED founder Oscar Mwai says the academy will help unlock the creative and economic potential of AI for Kenyan youth.