Sector Deep Dives

Africa’s creative economy is about both artistic expression and economic development. What was once dismissed as informal side hustles by traditional financiers is now attracting billion-dollar commitments from major institutions. Africa’s creative industries generate 2 million jobs and contribute significantly to national GDPs across the continent. Yet they represent just 1.5% of the global creative […]

It’s true that African musicians largely make their money from live shows. But this is only part of the picture. In 2025, the African music industry is being transformed by streaming and brand power. Here are the top 3 ways African musicians are making money today: 1. Live performances This is the biggest source of

Geography is no longer a barrier. Cost is much less of an obstacle. Platforms like TikTok, Instagram, YouTube and Meta are dismantling barriers that once held many artists back. Today, a dancer in Nairobi can go viral in New York. A theatre group in Lagos can stream performances globally. A musician in Accra can build