We just refuse to call them assets. Africa’s creative industries already employ millions and generate billions in economic value. Estimates from UNCTAD and the African Development Bank value Africa’s creative economy at USD 50–65 billion annually. With enabling finance and trade conditions, the sector could expand to capture up to USD 200 billion in global […]
Africa is sitting on billions in creative assets. Read More »
The most dangerous lie in Africa’s creative economy is: “If the work is good, the money will come.” It won’t. Because money does not follow talent or skills. It follows business models. This is why Africa has world-class filmmakers, photographers, designers, digital creators and musicians, yet 6 in 10 creators still earn less than USD100
The most dangerous lie in Africa’s creative economy Read More »
Africa’s creative economy is about both artistic expression and economic development. What was once dismissed as informal side hustles by traditional financiers is now attracting billion-dollar commitments from major institutions. Africa’s creative industries generate 2 million jobs and contribute significantly to national GDPs across the continent. Yet they represent just 1.5% of the global creative
Africa’s Creative Sector is an Investment Frontier You Can’t Ignore Read More »
It’s true that African musicians largely make their money from live shows. But this is only part of the picture. In 2025, the African music industry is being transformed by streaming and brand power. Here are the top 3 ways African musicians are making money today: 1. Live performances This is the biggest source of
Revenue Streams for Musicians in Africa and What the Data Tells Us About the Future Read More »
As climate concerns increase and consumer preferences change, the fashion industry faces growing pressure to rethink its impact. Across the globe, brands that incorporate sustainability are outperforming their peers not just in ethics, but on the balance sheet. At the Centre of this transformation lies Africa, where a new generation of creative entrepreneurs is turning
Geography is no longer a barrier. Cost is much less of an obstacle. Platforms like TikTok, Instagram, YouTube and Meta are dismantling barriers that once held many artists back. Today, a dancer in Nairobi can go viral in New York. A theatre group in Lagos can stream performances globally. A musician in Accra can build
Geography is no longer a barrier Read More »