Geography is no longer a barrier. Cost is much less of an obstacle. Platforms like TikTok, Instagram, YouTube and Meta are dismantling barriers that once held many artists back. Today, a dancer in Nairobi can go viral in New York. A theatre group in Lagos can stream performances globally. A musician in Accra can build […]
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Most performers think in single revenue streams. The creators building sustainable careers think in ecosystems. Today, you have got more tools than ever to build a solid income from your art such as: 1.Voice over work Your performance training already gave you the skills. Animations and video games need character voices. Brands need commercial narrators.
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Applying for grants can be hectic and vigorous. Over the last couple of years, I have seen a couple of errors occur repeatedly that prevent great ideas/projects/programs from getting the financial support they deserve. Here are the most common mistakes and how to avoid them: 1. Not using provided templates Templates are designed to ensure
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As climate concerns increase and consumer preferences change, the fashion industry faces growing pressure to rethink its impact. Across the globe, brands that incorporate sustainability are outperforming their peers not just in ethics, but on the balance sheet. At the Centre of this transformation lies Africa, where a new generation of creative entrepreneurs is turning
It’s true that African musicians largely make their money from live shows. But this is only part of the picture. In 2025, the African music industry is being transformed by streaming and brand power. Here are the top 3 ways African musicians are making money today: 1. Live performances This is the biggest source of
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Africa’s creative economy is about both artistic expression and economic development. What was once dismissed as informal side hustles by traditional financiers is now attracting billion-dollar commitments from major institutions. Africa’s creative industries generate 2 million jobs and contribute significantly to national GDPs across the continent. Yet they represent just 1.5% of the global creative
Africa’s Creative Sector is an Investment Frontier You Can’t Ignore Read More »
What used to take months now happens in minutes. What used to require teams now needs just one person and the right tools. Here are 5 emerging trends changing how we create, collaborate, connect and make money: 1. AI as creative partner AI is becoming creators’ best collaborator. Film writers use AI to write scripts,
What used to take months now happens in minutes. Read More »